Understanding our Audience

Who is our audience? Why are they crucial in our writing process? How does their future experience of reading our work affect our own writing?

Below is a video which helps explain WHY catering our writing to our audience can be so key in our communication process. 

Watch the video below and then complete the exercises. 

Connect the different phrases below to the audience you want to communicate with:

1. The School Principal/Head DirectorA. What´s up dude??? How´s life been?
2. Your grandmotherB. Good morning Grandma, how are you today?
3. Your new bossC. Good morning Director, I need to speak to you today please.
4. Your dentistD. Hey hey, yes I´d like some bread today!
5. Your best friend abroadE. Good day sir, I am very grateful for the opportunity to work here.
6. Your bakerF. Good afternoon, yes I need a teeth cleaning.